Industry News | August 7, 2012
Crumbs to "Proudly Serve" Starbucks Beverages
Crumbs Bake Shop, the nation’s largest specialty cupcake retailer, announced that it has entered into an agreement with Starbucks Corporation to bring the full range of Starbucks brewed coffees, teas, and espresso-based drinks to all Crumbs locations.
“Starbucks coffee is perfectly suited for Crumbs cupcakes," says Julian R. Geiger, president and CEO of Crumbs Bake Shop. "We believe that the availability of Starbucks drinks in our stores will greatly enhance the Crumbs experience for our customers and significantly increase our beverage business. As our beverage business increases, we also expect to see an increase in the demand for our baked goods.”
This business relationship with Starbucks will make Crumbs the largest national retailer to be included in Starbucks’ “We Proudly Serve” program, which provides Starbucks-branded beverages and other products to audiences outside of Starbucks’ company-operated retail stores.
“We are thrilled to have the opportunity to serve our coffee and espresso beverages with Crumbs gourmet cupcakes,” says Doug Satzman, vice president, branded solutions for Starbucks. “Can you imagine pairing their Dark Chocolate Signature with a shot of our fresh espresso?”
Geiger adds, “We appreciate Starbucks confidence in Crumbs and look forward to a long and mutually beneficial relationship.”
Starbucks beverages will first be made available at all Crumbs stores in the New York area beginning in September, and will then be rolled out to all other Crumbs locations.
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