Industry News | July 19, 2012
Cultural Shift Fuels Pizza Patrón Expansion
In 2010, the Census Bureau reported that for every nine births among Hispanics there was one death, compared to a roughly one-to-one ratio among whites. Experts have predicted that today’s young and expanding Hispanic population is a precursor of what mainstream America will look like tomorrow. With this continuing cultural shift, Pizza Patrón projects a doubling of its store count over the next three years.
“Mainstream culture in America is changing due to Hispanic growth and influence,” says Victor Vazquez, Pizza Patrón franchising manager. “We feel fortunate to be the leading Hispanic pizza brand, and we are very proud of our brand focus. We will continue to use our platform to empower the Latino voice in the U.S. and to fuel our company’s expansion.”
Pizza Patrón has promoted the relevancy of Latinos in America with cultural concepts such as ‘Pizza Por Pesos’ and recently ‘Pizza Por Favor.’ The chain has prime development opportunities available in small and large markets throughout the U.S. as well as international development opportunities in Mexico, Central America, and South America, Vazquez says.
“There is a very specific candidate that we look for as a franchise partner,” Vazquez says. “First and foremost, we look for someone that is committed to serving the Hispanic community—someone with a passion to be a positive force of change in the local community around each store.”
The chain also looks for single-unit owners that have experience in the restaurant business and who live, or plan to live, in the community they will serve. Multi-unit developers must have restaurant development or operational experience, and operate existing businesses in or live in the market they wish to develop.
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