Industry News | April 6, 2011

Culver's Hands Out "Newcomer Award" to Truitt Bros

Culver's, a franchise with 428 independently owned and operated restaurants in 19 states, recognized Truitt Brothers, a leader in the shelf-stable food industry, with a "Newcomer Award."

When Culver's approached Truitt Brothers last year was approached last year, Truitt Brother's Midwest-based sales manager, Laurie Eckstein, responded with plenty of Oregon-grown pumpkin pie filling, seasoned with cane sugar, cinnamon, nutmeg, ginger, cloves, and allspice.

“When we introduced the Pecan Pumpkin Concrete Mixer and other pumpkin treats in 2010 and exceeded our sales forecast, Truitt Brothers came to our rescue, working closely with our distribution centers to make sure product was available,” says Donette Beattie, Culver’s vice president of supply chain. “Our transition with Truitt Brothers as a new supplier partner has been incredibly smooth.”

While the “Newcomer Award” recognizes Truitt Brothers as a company that stepped up to meet Culver’s pumpkin needs in 2010, the appreciative restaurant franchise also values Truitt’s “Oregon Sustainability Award.” Received in 2010, the award is in line with Culver’s “Mindful Choices,” a tool used in product and supplier selection, and it applauds the Oregon processor’s dedication to stewardship of the land, its citizens, and its resources through Food Alliance certification. 

“It’s always a thrill to us when we can play a role in completing the creation of a noble supply link between operators and growers,” says Peter Truitt, co-founder of Truitt Brothers. "When an operator can proudly tell a story about their food, we know we’ve done our job.”

Having already created a supply chain for the central ingredient in its shelf stable Pumpkin Pie Mix, Truitt Bros. was able to source for Culver's needs from Stahlbush Island Farms, a Food Alliane-certified grower located just down the road from Truitt’s Salem, Oregon facility. In addition to providing a much needed product, Truitt Brothers was able to offer Culver's cost neutral pricing on a product of excellent quality processed in its Food Alliance-cerftified processing plant.