Industry News | August 16, 2007

Culver's Partners with American Red Cross

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American Red Cross chapters are joining forces with locally owned and operated Culver’s restaurants on a new Culver’s Cares community campaign to raise funds and awareness for emergency and humanitarian programs. Developed under the restaurant chain’s Culver’s Cares program, this partnership brings together participating Culver’s from more than 350 restaurants in 16 states with their local Red Cross chapters. Programs will directly benefit residents in local communities, helping them prevent, prepare for and respond to emergencies.

All funds raised stay in local communities. These community efforts will include a Day of Giving system-wide fundraising event on September 12, which is expected to raise over $150,000 for local Red Cross charities through participating Culver’s restaurants.

“We are thrilled about this new locally-oriented campaign because it builds upon many years of local support of Red Cross chapters by individual franchisees, as well as Culver’s rich tradition of giving back to its neighbors,” said Roger Dahl, service area executive, Midwest Service Area, for the American Red Cross.

The partnership builds on local programs established by Culver’s restaurant owners who have helped to generate grassroots support throughout the Culver’s franchise system. These efforts have included donations of food following tornadoes, fires and other local disasters, as well as fundraising campaigns to aid disaster victims throughout Culver’s 23-year history. This expanded partnership among participating Culver’s franchises and local Red Cross chapters may include a food donation program to provide in-kind supplies for emergency relief; a Give a Pint, Get a Pint program to support local blood drives; health and safety training classes for Culver’s team members and guests; fundraising events for new restaurant openings, in addition to a system-wide Day of Giving this fall featuring a donation of 10 percent of sales on Sept. 12.

“American Red Cross chapters provide a vital link to local communities through their programs and volunteer family,” said Culver’s co-founder (and Red Cross volunteer) Lea Culver. “When disaster strikes and during other times of crisis, there is no better neighbor to have than your local Red Cross chapter.”