Industry News | April 17, 2012

Culver's Says "Welcome to Delicious" in TV Spot

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Culver's continues to highlight the signature core menu items in its new "Welcome to Delicious" TV spot. Viewers will be tempted with a behind-the-grill glimpse at Craig Culver preparing the restaurant's signature combination, a Bacon Deluxe ButterBurger and handcrafted Chocolate Shake.

"A bacon deluxe and fresh frozen custard chocolate shake is a match made in heaven," says Craig Culver, co-founder and CEO of Culver's. "Bacon plus chocolate–what's not to love?"

Watch Culver's new TV spot.

Culver's bacon deluxe is cooked-to-order with fresh, never frozen, Midwest-raised beef. It is topped with crispy, hardwood-smoked center-cut bacon, Wisconsin cheese, fresh lettuce, ripe tomatoes, pickles, sweet red onion and a signature mayo. Then this favorite is capped with a lightly buttered, toasted bun.

The TV spot also features Culver's fresh frozen custard chocolate shake. Like all of Culver's Shakes, this treat starts with Culver's fresh frozen vanilla custard, which is prepared in small batches throughout the day, using milk supplied by more than 100 Wisconsin family farms. Then rich dark chocolate is added and handcrafted for each guest.

To celebrate the craveability of these signature favorites featured in the TV spot, Culver's is offering Facebook fans the opportunity to put their love of bacon and chocolate to the test for coupons through April 27.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.