Industry News | April 17, 2012
Culver's Says "Welcome to Delicious" in TV Spot
Culver's continues to highlight the signature core menu items in its new "Welcome to Delicious" TV spot. Viewers will be tempted with a behind-the-grill glimpse at Craig Culver preparing the restaurant's signature combination, a Bacon Deluxe ButterBurger and handcrafted Chocolate Shake.
"A bacon deluxe and fresh frozen custard chocolate shake is a match made in heaven," says Craig Culver, co-founder and CEO of Culver's. "Bacon plus chocolate–what's not to love?"
Culver's bacon deluxe is cooked-to-order with fresh, never frozen, Midwest-raised beef. It is topped with crispy, hardwood-smoked center-cut bacon, Wisconsin cheese, fresh lettuce, ripe tomatoes, pickles, sweet red onion and a signature mayo. Then this favorite is capped with a lightly buttered, toasted bun.
The TV spot also features Culver's fresh frozen custard chocolate shake. Like all of Culver's Shakes, this treat starts with Culver's fresh frozen vanilla custard, which is prepared in small batches throughout the day, using milk supplied by more than 100 Wisconsin family farms. Then rich dark chocolate is added and handcrafted for each guest.
To celebrate the craveability of these signature favorites featured in the TV spot, Culver's is offering Facebook fans the opportunity to put their love of bacon and chocolate to the test for coupons through April 27.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems