Industry News | August 2, 2012

Cups Fro-Yo Opens Ninth New Jersey Unit

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CUPS Frozen Yogurt, the beach-themed self-serve fro-yo concept, will open its ninth New Jersey location at 7 p.m. on Thursday, August 2, at 7000 Hadley Rd., South Plainfield.

During the grand opening weekend, August 2–5, each customer will be given a "scratch off" that contains prizes such as wristbands, beach balls, water bottles, beach towels, and CUPS coupons. One lucky person will receive free fro-yo for a year.

Since opening the first CUPS in Clifton, New Jersey, in 2010, CUPS has taken the Tri-State area by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and more than 50 different toppings and three sauces.

In the past year, CUPS has opened new locations in Bridgewater, East Brunswick, East Hanover, Paramus, Bayonne, Morristown, and Secaucus. Additional locations in New Jersey and New York are slated to open later this summer and fall.

CUPS Co-Founder Rick Barbrick says CUPS is much more than great frozen yogurt; CUPS was designed around the experience.

“It’s more of a club-like experience,” he says. “We pump out club dance music at volumes that create a highly energetic vibe; a lounge-type design with couches, ottomans, and eclectic murals; and ‘cast members’ with infectiously fun personalities. It’s the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience.”

The South Plainfield CUPS will be open from 11:00 am–11:00 pm, Sunday through Thursday and from 11:00 am–midnight on Friday and Saturday.