May 21, 2013

Industry News | January 3, 2013

CUPS Frozen Yogurt Opens Doors to 2nd NY Unit

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Cups Frozen Yogurt, Desserts, Growth

CUPS Frozen Yogurt – That’s Hot, the beach-themed self-serve fro-yo concept, opened its second New York location at 7 p.m. on January 2 at 55 Old Country Road in Carle Place, New York.

With 11 CUPS locations, Carle Place is CUPS’ second location in New York. CUPS opened in Yonkers in October. Additional New York locations are slated to open this year.

During the grand-opening week, each Carle Place customer will be given a “scratch off” which contains prizes such as wristbands, beach balls, water bottles, beach towels, and CUPS coupons. One person will receive free fro-yo for a year.

Since opening the first CUPS in Clifton, New Jersey, in 2010, CUPS has taken the Tri-State area by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and more than 50 different toppings and three sauces.

CUPS cofounder Rick Barbrick says CUPS is much more than frozen yogurt; CUPS was designed around the experience.

“It’s more of a club-like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans, and eclectic murals; and cast members with infectiously fun personalities. It’s the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience,” Barbrick says.

The Carle Place CUPS will be open from 11 a.m. to 10 p.m., Sunday through Thursday and from 11 a.m. to 11 p.m. on Friday and Saturday.