Industry News | July 18, 2012

CUPS Poised for Expansion in New Jersey, Florida

Franchise sales are not dead, but they are frozen.

CUPS Frozen Yogurt – That’s Hot, the beach-themed self-serve fro-yo concept, has announced the signing of eight new area development agreements representing 18 franchise units in New Jersey and Florida.

The first CUPS opened in Clifton, New Jersey, in November 2010.

“We are thrilled that our franchise development has really taken off and are excited to add eight new franchise partners to the CUPS team,” says Rick Barbrick, CUPS co-founder.

Kenny Jaffal, Woodbridge, New Jersey, a veteran in the restaurant/retail business and new CUPS franchise partner, says CUPS was the best franchise opportunity due to the “it” factor.

“We looked at a lot of other frozen yogurt companies and CUPS has clearly distanced itself from the rest of the crowd,” Jaffal says. “With every detail, from the music, décor, atmosphere, and product offering, it is obvious CUPS made the choice to be the best in the industry. When you go to CUPS, it is hot and happening. Need a second opinion?  Go to CUPS and you’ll see for yourself.”

According to Barbrick, CUPS was designed around the experience. 

“It’s more of a club like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans and eclectic murals; and Cast Members with infectiously fun personalities. It’s the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience,” said Barbrick.

CUPS also opened its eighth company location last week in Secaucus, New Jersey. Additional company locations in New Jersey and New York are slated to open later this summer. CUPS is allowed to sell franchises in 37 states. With applications for registry in California, Rhode Island, Virginia, Maryland, and Illinois pending, CUPS will soon be selling in 42 states.