Industry News | December 7, 2011
Cyber Monday = Pizza Monday?
Consumers on Cyber Monday weren't just buying Christmas gifts online – they were buying a lot of pizza.
Domino's Pizza processed more than 1 million orders in the US from online and mobile devices in one week alone, from Nov. 28 – Dec. 4.
That's 1.08 million, to be exact – leading Domino's to its best week of digital sales ever in the US.
"This was the first time in our history we surpassed 1 million digital orders in a single week," says Patrick Doyle, Domino's Pizza President and Chief Executive Officer.
"It was extraordinary – and clearly a sign of the times. Consumers are not only craving quality food, but they're getting it via the convenience of ordering from their computers and other mobile devices."
Nearly four years since its launch, Domino's online ordering now makes up about 30% of total orders.
"Our online and mobile ordering platform is second to none," Doyle says.
"While we are pleased with the orders it is generating, we are mostly proud of the positive experience it continues to provide our customers."
Domino's hasn't stopped at online ordering when it comes to building relationships with consumers.
Tomorrow in the US, Domino's is hosting its first ever Global Domino's Day – a multinational promotion with 19 participating countries on Facebook, helping celebrate the company's 51st anniversary.
The event, offering 50% any menu-priced pizza ordered online through a specialized Facebook tab, will launch for Japanese customers at 7 a.m. PST today, with the party continuing until the US places its last orders at 11:59 p.m. PST on Dec. 8.
Founded in 1960, Domino's Pizza operates a network of 9,541 franchised and Company-owned stores in the United States and over 70 international markets.
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