Industry News | May 2, 2012

Dairy Queen Celebrates the Oreo 100th Birthday

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Milk’s favorite cookie celebrates a milestone this year and the Dairy Queen system is marking the occasion with a unique location-based social media-driven contest that will net the winners $100,000.
For the 100th birthday of Oreo, Dairy Queen has launched Oreo Blizzard 100 through Facebook. From now through August, fans must check-in on a mobile device through Facebook Places or at least 100 times at multiple DQ locations for the chance to win $100,000.
The Oreo Blizzard 100 utilizes Facebook Places Beta technology and Facebook's platform to verify user check-ins at DQ store locations. Players receive incentives along the way to maintain check-ins.
“Oreo Blizzard 100 is pioneering a new promotional landscape,” says Tim Hawley, vice president of Marketing Communications for American Dairy Queen Corporation (ADQ).
“This is the first time social media will be used to prove real-world store traffic. We are forecasting 3.5 million check-ins, which would obviously have a strong impact on our business.”
Throughout the competition, fans can receive incentives such as gift cards to purchase Blizzard Treats, including the Oreo flavor, which is the most popular Blizzard Treat of all time, or to collect virtual Facebook badges that demonstrate progress made.
There is no purchase necessary to enter or win. For official rules and prize details please visit
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen stores in the United States, Canada and 18 other countries.