Industry News | August 5, 2013

Dairy Queen Does Mobile With Mozido

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American Dairy Queen Corporation (ADQ) has selected Mozido, a provider of cloud-based, white-label integrated mobile solutions, to launch its mobile application pilot test. The consumer app will feature a simple and engaging DQ customer mobile experience for loyalty rewards, offers, and payments.

"More than 70 years ago, the founders of the Dairy Queen system pioneered a new kind of soft-serve treat," says Tim Hawley, vice president of ADQ Marketing Communications. "The success of the DQ system is built on product innovation and service excellence.

"We selected Mozido as our strategic partner for its unique capability to deploy integrated solutions in mobile marketing and payment that enable the Dairy Queen system to provide personalized service excellence to our customers on their mobile phones," he adds. "Mozido provides us with a highly flexible solution to extend and enhance our relationship with our loyal fans."

The free DQ app will initially be available on iOS and Android smartphones. Mozido and ADQ will also be testing innovative mobile POS solutions to improve the customer purchasing experience.

"We are honored to partner with one of America's iconic brands, Dairy Queen, in using mobile technology to create engagement with guests, deliver more convenient and personalized service, and mobilize a better future for DQ store owners and franchisees," says Michael Liberty, Mozido founder and chairman of strategic initiatives.

Charlie Wiggs, senior vice president of Mozido's retail and quick-service restaurant business, adds, "Mozido's integrated mobile payment and targeted marketing platform enables the Dairy Queen system to deepen positive relationship with customers, increase visitor frequency, and improve operational efficiency."

The mobile solution will include:

  • Mobile payment: Mozido will develop, host, and maintain the Dairy Queen system's first enterprise mobile payments platform to improve customer experience and operation efficiency.
  • mPOS in-store mobile point-of-sale payment system: Mozido's mobile POS solution supports payments and promotions redemption at the counter and drive-thru lanes.
  • Location-targeted mobile promotions and loyalty rewards solutions: Mozido's mobile targeted marketing and loyalty rewards solutions enable design and deployment of store-level marketing campaigns to increase customer frequency.