Industry News | March 4, 2014

Dairy Queen Goes Green for Spring with Mint Oreo Blizzard

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As most of the country digs out from a particularly snow-filled winter, the Dairy Queen system is celebrating the dawn of spring by going green with the return of the Mint Oreo Blizzard Treat as the featured Blizzard of the Month for March.

A mix of crème de menthe topping and Oreo cookie pieces blended with DQ vanilla soft serve, the Mint Oreo Blizzard Treat is available at participating Dairy Queen and DQ Grill & Chill restaurants nationwide beginning March 3.

New to the menu this year is the Mint Oreo Royal Shake, a treat garnished with whipped topping and Oreo pieces. Dairy Queen fans can enjoy Mint Oreo Blizzard Treats in four sizes, including the popular Mini, and Royal Shakes in small, medium, or large sizes.

“Our Mint Oreo Blizzard Treat has become the unofficial kick off for spring for our fans and our system,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation (ADQ). “We continue to innovate and add to our menu and in March that means the debut of our Mint Oreo Royal Shake.”

Many Blizzard Treat flavors, including Mint Oreo, can easily be made into DQ Cakes, which are available for St. Patrick’s Day, holidays, birthdays, anniversaries, and more.

 

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