Industry News | October 29, 2013
Dairy Queen Heads to Costa Rica
The Dairy Queen system, the international retail treat category leader and part of Berkshire Hathaway, opened its first two DQ Treat stores in Costa Rica, making it the 21st country outside the U.S. and Canada with a DQ presence.
Located in the Multiplaza Mall in San Jose, the Multiplaza Dairy Queen store is located at Distrito 3 de San Rafael, Canton Escazu, de provincia San Jose, centro comercial Multiplaza, Local L-282B. The Calle 0 Dairy Queen store is located downtown at Avenida Central Con Calle 0, 50 mts Oeste de La Universal. Both restaurants feature soft-serve products such as the signature Blizzard Treat, soft-serve cones with the curl on top, sundaes, and other treats. The Multiplaza Dairy Queen store also offers cakes, iron-grilled sandwiches, hot dogs, and nachos.
“The international marketplace continues to be a huge opportunity to grow the Dairy Queen brand,” says John Gainor, chief executive officer of International Dairy Queen Inc. “We first expanded beyond the U.S. 60 years ago, and now through our partnership with Grill and Treats of Costa Rica, we are thrilled to offer the residents and tourists of Costa Rica the same exceptional Dairy Queen experience that our fans around the world enjoy.”
In addition to the two DQ stores, Grill and Treats of Costa Rica, a leader in distribution and marketing of consumer products in the country, will open the first DQ Grill & Chill restaurant in Costa Rica in 2014, which will serve the same food and treats found on DQ Grill & Chill menus in North America, with some local menu options as well. Grill and Treats of Costa Rica plans to open additional Dairy Queen locations throughout Costa Rica within the next five years.
The Dairy Queen system has more than 6,300 locations, 1,135 of which are outside the U.S. and Canada.
Food & Beverage
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