Industry News | March 22, 2012

Dairy Queen is No. 1 in Buzz About Ice Cream

What do women want? Following an analysis of 27 billion online conversations over a 12-month period, NetBase, the enterprise social intelligence platform company, found the No. 1 thing women say “I want” about is ice cream, and the No. 1 buzzed about brand is the Dairy Queen brand.

“The Dairy Queen brand captured 41 percent of the social conversation by women, more than twice as much as any of the other nine brands surfaced,” says Lisa Joy Rosner, chief marketing officer of NetBase.

To celebrate, 100 Dairy Queen Facebook fans will be randomly selected to receive a $10 DQ gift card.

“We want to thank our fans who are talking about the Dairy Queen brand online, particularly women,” says Barry Westrum, executive vice president of marketing at American Dairy Queen Corporation (ADQ). “Now, we know that what women want is DQ.”

The DQ Facebook fan page at facebook.com/dairyqueen has more than 4.6 million friends. For more information about the DQ system, visit the website at DairyQueen.com or follow on Twitter at twitter.com/dairyqueen.