Industry News | February 26, 2009

Dairy Queen Officially Enters the Blogosphere

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For nearly 70 years, Dairy Queen has been a trendsetter, such as with the often imitated but never duplicated signature Blizzard Treat. Now, after more than 200,000 mentions of the brand in the blogosphere, the DQ system is joining the conversation by initiating the official Dairy Queen blog.

Dairy Queen is no stranger to the world of content publishing, having produced World of DQ, a glossy internal magazine since 1969. The brand also has built one of the Web’s most successful fan clubs, the Blizzard Fan Club, which has exploded in popularity to more than two million members, many of whom are active bloggers and social media users. Blogging is a natural next step for Dairy Queen.

To kick off the blog, Dairy Queen is offering bloggers a deal they can’t refuse. The first 250 bloggers to answer the question “What deal would you make with us to try our new Sweet Deals value menu?” will receive a Sweet Deals gift card. Then the most creative answer will win Sweet Deals every week for a year. Sweet Deals offers more than 20,000 combinations of food, beverages and treats at value prices where the more you eat, the more you save. Find out the details at http://Blog.DairyQueen.com.