Industry News | March 22, 2005
Dairy Queen Partners with Nickelodeon to Promote New Online Kids Site
To that end, Dairy Queen has partnered with www.nick.com, Nickelodeon's official web site, to promote the DQ Crew Club. To help kick off the DQ Crew Club, nick.com will sponsor the "Spring into Action" sweepstakes, where kids can enter to win a $500 gift certificate toward outdoor fun items such as a 12-speed bike, a scooter, or rollerblades. DQ’s partnership with nick.com also includes a year-round web site presence for the DQ Crew Club.
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