Industry News | September 3, 2014

Dairy Queen Pits Fall Pie Treats in Battle of Flavor

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As the fall season kicks off with college and professional football rivalries, the Dairy Queen system, a Berkshire Hathaway company, is launching a different kind of competition this September.

Beginning September 2, the Dairy Queen system will introduce an Apple Pie Blizzard Treat as the September Blizzard of the Month and bring back fan favorite, the Pumpkin Pie Blizzard Treat, in a battle of two of America’s most popular pie flavors.

Available at participating Dairy Queen and DQ Grill & Chill restaurants in September, the new Apple Pie Blizzard Treat is a sweet blend of Granny Smith apple pie filling, cinnamon pie pieces, and DQ vanilla soft serve. The Pumpkin Pie Blizzard Treat is a combination of pumpkin pie mix and pie pieces blended with DQ vanilla soft serve. Both Blizzard Treats are available in four sizes, including the popular Mini, and also can be served in a waffle cone.

“This will be an epic, albeit flavorful, poll to find out whether fans prefer apple pie or pumpkin pie,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation. “These are two of the best culinary flavors for fall, and we just added the DQ touch by serving them as Blizzard Treats. Let the battle for pie supremacy begin!”

Many Blizzard Treat flavors, including Apple Pie and Pumpkin Pie, can easily be made into DQ Cakes, which are ideal for the first day of fall and other special events, such as birthdays and anniversaries.

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.