Industry News | October 2, 2009

Dazzler Line Ups Premium Dessert Ante

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This fall, Häagen-Dazs is celebrating its popular line of Dazzler frozen desserts with a scratch and win promotion rewarding customers with free and discounted Häagen-Dazs products.

Customers purchasing a Dazzler dessert simply need to scratch the ticket they receive with their purchase to win an array of prizes including money saving coupons, free bottles of water and free Dazzler desserts, while supplies last.

The promotion comes as Häagen-Dazs celebrates one of the menu items that has been a customer favorite for more than a decade. New in-store Dazzler dessert signage and décor is being introduced to add color and vibrancy during the promotional time period.

“The country’s love affair with Häagen-Dazs has grown to include our famous line of Dazzler desserts,” says Dawn Uremovich, president of Häagen-Dazs Shops.

“We created this scratch and win promotion to thank our loyal customers for making the Dazzler dessert a core item in our product line.”

The promotion also includes a Facebook application for users to send friends a virtual Dazzler dessert of their choice. The application promotes the scratch and win opportunity.

Häagen-Dazs’ Dazzler desserts are made from all natural, fresh ingredients. The line includes:

o Banana Split Dazzler – This old fashioned Banana Split consists is layered with three scoops of ice cream between bananas, warm caramel and whipped cream.

o Mint Chip Dazzler – A combination of mint chip ice cream, hot fudge and chocolate sandwich cookie pieces, the Mint Chip Dazzler dessert is topped off with whipped cream and chocolate candy pieces.

o Dulce Split Dazzler – Made with Dulce de Leche Ice Cream, this creamy frozen dessert is topped with bananas and warm caramel, served with whipped cream.

o Rocky Road Dazzler – Blending three layers of ice cream with hot fudge and cookie pieces together, the Rocky Road Dazzler dessert hits the spot with its whipped cream topping and more cookie crumbles.