Industry News | January 22, 2010

Del Taco And Atari Promote Star Trek Online

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Atari Inc., one of the world’s most recognized video game publishers, and Del Taco, the nation’s No. 2 Mexican quick-serve chain, announced today a special promotion allowing eager fans early access to the highly anticipated MMO, Star Trek Online. Created by acclaimed developers Cryptic Studios, Star Trek Online for PC is set to release on February 2, 2010, in North America.

Customers who purchase a Macho-sized drink at Del Taco will receive a free limited edition Star Trek collector’s cup and a free trial of the Star Trek Online while supplies last. Each collector’s cup will have an individual peel code that can be redeemed for a 48-hour free trial of Star Trek Online at http://www.startrekonline.com/deltaco.

Customers can redeem up to four codes and receive 48 hours of game play with each code. As an added bonus, customers that redeem the maximum four codes will receive an extra 48 hours of access to the game for a total of 10 full days.

Additionally, if consumers choose to purchase the game after their free trial, they will receive a free Type-8 Shuttle "pet" add-on for their Starship, available exclusively from Del Taco.

“Early response to Star Trek Online has been tremendous,” says Jim Wilson, CEO and president of Atari Inc. “Our partnership with Del Taco brings this unique sci-fi massively open online game to an even broader mainstream audience as well as avid Star Trek fans.”

“We’re excited to be partnering with Atari and the Star Trek franchise,” says John Cappasola, vice president of marketing at Del Taco. “We think our customers are going to enjoy the collectible cups as well as the opportunity to get a free trial of the Star Trek Online game.”

In Star Trek Online, the Star Trek universe will appear for the first time on a truly massive scale. In this massively multiplayer online game, players can pioneer their own destiny as captain of a Federation ship or become a Klingon Warlord and expand the Empire to the far reaches of the galaxy. Players will visit iconic locations from the popular Star Trek fiction, travel to unexplored star systems and contact new alien species.

Star Trek Online is a licensed product from CBS Consumer Products.

Videos, screens, and additional assets are available at the Atari press vault.