Industry News | July 24, 2009

Del Taco, Casino Offer Athlete Challenges

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Del Taco and San Manual Indian Bingo & Casino have partnered to run a promotion that invites residents of California, Arizona, and Nevada to enter the Bold Challenges sweepstakes, where winners will have the opportunity to challenge an athlete of their choice.

Winners can choose to challenge one of five athletes: hockey player Luc Robitaille, ultimate fighter Tito Ortiz, NASCAR racer Matt Kenseth, boxer Sugar Ray Leonard, or poker player Annie Duke.

“We are thrilled to be working with these talented athletes and San Manuel on a truly unique program,” says Jon Burke, field marketing manager at Del Taco. “Being bold is part of our culture and we are excited to be able to offer this opportunity to our customers.”

“San Manuel and Del Taco are giving lucky winners a chance to have a ‘money-can’t-buy’ type of experience,” says Steve Lengel, executive director for San Manuel Indian Bingo & Casino.

Participants can enter online or by texting the athlete’s name to 34343.