Industry News | November 7, 2013
Del Taco Gets Epic
Del Taco announced the launch of its new Epic Burritos. Created to expand the choices for guests, the new burritos range from 14 to 18.5 ounces in weight and are priced from $4.99. Del Taco is celebrating the launch by offering a free medium drink to guests who purchase an Epic Burrito between November 11 and 20 at participating locations.
The new burritos feature a new tortilla with buttery flavor notes and are served wrapped in a silver foil wrapper. Varieties include the Epic Fajita Burrito, inspired by a sizzling fajita platter, which includes grilled chicken or steak, a blend of roasted vegetables, slow-cooked pinto beans, Cotija cheese, lime rice, black beans, sour cream, and guacamole; the Epic Steak & Potato Burrito, with carne asada steak, Del Taco’s Crinkle-Cut fries, chipotle sauce, bacon, grated Cheddar cheese; and sour cream; and the Epic Chicken Chipotle Ranch Burrito, with marinated chicken, lime rice, chipotle and ranch sauces, bacon, grated Cheddar cheese, lettuce, guacamole, and pico de gallo salsa.
“Epic Burritos represent an epic change in Del Taco’s menu strategy,” says John Cappasola, chief brand officer, Del Taco LLC. “Burritos have been reframed by fast casual competitors who have increased guest expectations around size, flavor, and variety. With Epic Burritos, we are satisfying those expectations with the same freshness and value proposition that defines the Del Taco brand, but with the convenience of a drive thru and at a lower price point.”
Following the August launch of the CrunchTada Tostada and CrunchTada Pizzas, Epic Burritos represent the next series of planned menu innovations for Del Taco.
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