Industry News | May 9, 2013

Del Taco to Offer Free Food Wednesdays

As Del Taco rolls out changes to their restaurants, the new Buck & Under and New Tastes menus continue to generate positive consumer buzz. The new menus made their system-wide debut with the overall brand relaunch on April 24.

“Our new menus set us apart by featuring a wide variety of new and classic choices with prices that are unbelievable,” says John Cappasola, chief brand officer at Del Taco. “We’re so confident guests will enjoy the new Buck & Under and New Tastes menus, that we are offering a chance to try a menu item for free every Wednesday in May.”
 
Del Taco will introduce Free Food Wednesdays and from 3 – 9 p.m. will offer an item from the Buck & Under menu free with any purchase. This offer will also be available on May 15. On Wednesday, May 22 and May 29, Del Taco is offering a free item from the New Tastes menu with any purchase.
 
The new Buck & Under menu offers the best price value variety in the restaurant category. With 11 items priced starting at 50¢, this menu includes a Mini Cheddar Quesadilla, Value Bean & Cheese Burrito, Regular Taco, Mini Bacon Quesadilla, Jacked Up Value Bean, Rice & Cheese Burrito, Crunchy Chipotle Beef Taco, Grilled Chicken Taco, ½-Pound Bean & Cheese Burritos, Double Beef Classic Taco, Real Strawberry Lemonade, and Medium Size Freshly Brewed Iced Tea.
 
The New Tastes menu includes a Bacon Ranch Grilled Chicken Taco, a Chili Cheese Fry Burrito, and a Fiery 6 Layer Burrito.
 
“We’ve seen tremendous excitement in our restaurants and online about our new menus,” says Cappasola. “Free Food Wednesdays in May give guests another reason to come in and experience the new Del Taco.”
 
At Del Taco, all menu items are prepared to order using ingredients including cheddar cheese grated from 40-pound blocks, hand-made pico de gallo salsa featuring ripe tomatoes, diced onions and fresh cilantro, lard-free beans slow cooked from scratch with Del Taco’s signature flavor, and marinated chicken grilled in the restaurants.
 
Del Taco has more than 550 restaurants in 18 states.