Industry News | August 27, 2013
Del Taco’s Free Wednesdays Return For 3 Weeks
Del Taco is bringing back its Free Wednesdays promotion. Between 3 and 9 p.m., guests will receive an item of their choice from the Buck & Under Menu free with any purchase.
This offer will be available on August 28, September 4, and September 11 at participating Del Taco restaurants.
The Buck & Under Menu features items made with ingredients chopped, cooked, and grilled in Del Taco restaurants every day, including Cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant throughout the day.
“We saw tremendous excitement when we launched Free Wednesdays earlier this year,” says John Cappasola, executive vice president and chief brand officer at Del Taco. “Free Wednesdays provide existing Del Taco fans a chance to explore new items, and for new guests, it is an opportunity for us to introduce our fresh, high-quality menu items and convert them into fans.”
With 11 items priced starting at 50 cents, the Buck & Under Menu includes: Mini Cheddar Quesadilla; Value Bean & Cheese Burrito; Regular Taco; Mini Bacon Quesadilla; Jacked Up Value Bean, Rice & Cheese Burrito; Crunchy Chipotle Beef Taco; Grilled Chicken Taco;Half-Pound Bean & Cheese Burrito; Double Beef Classic Taco; Strawberry Lemonade, made with real strawberries; and 30-ounce Brewed Iced Tea.
Food & Beverage
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