Industry News | July 18, 2012

Del Taco Sets Sights on Texas for Expansion

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Del Taco is setting its sights on Abilene, Amarillo, Lubbock, Midland, and Odessa as the next growth targets in Texas as it continues its steady, fast-moving march through the state. Since first announcing plans to open its popular restaurants in Texas in 2010, Del Taco now has more than a dozen locations throughout the Dallas/Ft. Worth metroplex and Houston.

“Texans have embraced Del Taco’s bolder flavors and fresher food, and our franchise partners clearly see we’re the better choice when compared with anything available in the quick-service category,” says Paul Murphy, Del Taco CEO. “We are looking forward to continuing to expand across the state.”

The company is planning two to three locations for the cities of Abilene, Amarillo, Lubbock, Midland, and Odessa, for about 14 more restaurants in Texas. Each restaurant will employ between 25–40 people.

To support its expansion plans, Del Taco is actively seeking experienced franchise partners, particularly operators who want to expand their brand portfolio with an established successful Mexican quick-serve concept. Over the past year, the company has signed development agreements with franchise groups in Dallas, Ft. Worth, and Houston.

“In Texas, Del Taco has appealed to students, families, professionals, and everyone in between,” Murphy says. “Our raving fans tell us that Del Taco’s varied menu, new building designs, and overall experience make us a bolder, fresher, better choice.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.