Industry News | April 30, 2009

Del Taco Wages War Against Taco Bell

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For years, Orlando has had its burger, pizza, and chicken "wars," but now the area is the site for what could become the next "taco war"--a battle for supremacy among the biggest players in the Mexican fast-food niche. With the opening of its first restaurant in Florida, Del Taco begins its move to become the local favorite Mexican quick serve destination.

Today, Del Taco franchisees Floridel LLC will open the first Del Taco in Florida located at 3551 Dovera Drive in Oviedo. This is the first of 10 restaurants planned for the Orlando area.

With a varied menu of Mexican items and American favorites, Del Taco makes all menu items to order using fresh ingredients including freshly grated cheddar cheese, hand-made salsa, lard-free beans made from scratch and chicken grilled every hour. Del Taco serves more than 3.5 million customers each week.

"We think there's a strong market for Del Taco’s great tasting food in Orlando," says Steve Ruff, president of Floridel and long-time Del Taco fan. "Where else can you get fries with your Mexican favorites? We found Del Taco to be better and different from anything else out there, and we think customers will agree.”

For more than 40 years, Del Taco has been offering menu items that appeal to a broad range of tastes with a strong emphasis on quality and value. The menu includes Mexican offerings of tacos, burritos, quesadillas, and nachos, as well as American favorites like hamburgers, fries, and milk shakes. Each item is made to order with quality ingredients including lard-free beans made from scratch daily, real cheddar cheese grated on site, chicken grilled fresh every hour, hand-made salsa, and fresh produce.