Industry News | November 3, 2008

Delaware Kids Come Out to Play

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McDonald's Restaurants of the Greater Philadelphia Region will continue to promote balanced, active lifestyles this fall with a Passport to Play tour stop on Monday, November 3, 8 a.m. to noon, at Silverlake Elementary in Middletown, Delaware.

With Passport to Play, students in grades 3-5 will engage in physical activities and playground games from around the world while receiving simple nutrition tips and learning about the culture and country where the activities originate. The program is part of McDonald's Balanced, Active Lifestyles initiative that seeks to encourage balanced, active lifestyles among children.

"McDonald's Restaurants of the Greater Philadelphia Region are committed to supporting initiatives that help educate our children about how to lead balanced, active lifestyles," says Mike Anton, president, Phil-Ad-Mac Owner Operator Association. "Our schools are eager to promote healthy and active behaviors among students and often need additional support to incorporate an effective program throughout the school day. Passport to Play seeks to do exactly that."

Silverlake Elementary is one of 50 schools across the country where McDonald's is hosting a Passport to Play Day as part of a national tour. Since 2005, the program has been accepted in 36,000 public elementary schools reaching over nine million school children across the U.S. and resulting in 19 million hours of active play.