Industry News | January 7, 2013

Deliver a 'Hut, Hut, Hut' at Super Bowl, Thanks to Pizza Hut

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From peewee signal callers to Hall of Fame QBs, great plays always begin with "Hut." Now, fans can have their Hut heard on game day. The Big Game day, in fact.

Pizza Hut, the world's largest pizza company, has kicked off a campaign that gives a tip of the cap to quarterbacks throughout time—a "thank you" to signal callers of all ages who have given the brand a shout-out—Hut. Hut. Hut!—on every play in every game over the years. To allow America to join in the action, Pizza Hut is inviting fans to upload videos of their best "Hut. Hut. Hut!" call, which could become part of a Pizza Hut user-generated commercial to air on February 3, right before the Big Game.

Fans are encouraged to upload their most energetic, creative, authentic, and/or silly 15-second "Hut" calls to the Video Contest tab on the Pizza Hut Facebook fan page at Facebook.com/PizzaHut. Can anyone do it better than the pros? Fans can give it their greatest shot until 11:59 p.m. on January 20, right after the Big Game teams are determined in the conference championships. In addition to possibly starring in the game-day ad, fans have a chance to win $15,000 in total prizes.

"For decades, quarterbacks have been calling our name to start every play, now it's time for football fans across America to join in," says Kurt Kane, CMO at Pizza Hut. "Every game day starts with 'Hut,' on and off the field, and as the 'Hut' experts, we're inviting America to enter for a chance to have their best 'Hut. Hut. Hut!' call appear in one of our biggest, most exciting commercials of the year."

The top videos will be selected on originality, enthusiasm, and dedication to their best quarterback cadence. Be it one "Hut," two "Huts," or several "Huts" with a "Red 18" tossed in, creativity is up to the signal caller. Videos should feature live-action, real people saying the word "Hut!" to simulate the start of a football play in a lively, engaging, funny, football manner.

"Our brand ideal is simple: Turn good times into great times. That's what Pizza Hut can deliver with a once-in-a-lifetime opportunity for fans to star in one of our commercials," Kane says. "The day of the big game is our busiest time of the year and we plan to share in the excitement with our fans more than ever this season."

In addition to submitting their videos via the Facebook app, Pizza Hut is encouraging fans to promote their videos on Twitter using the hashtag #HutHutHut. The hashtag can also be used by fans to ask questions about the campaign. Pizza Hut has partnered with Zooppa, a leading crowd-sourcing and video content aggregator, to collect all consumer submissions. 

Pizza Hut customers and football fans alike know a thing or two about the word Hut. Based on Pizza Hut calculations, it is a call that is quite prominent on football fields and in Pizza Hut restaurants across America:

·      In an average pro football game, a QB shouts "Hut" about 133 times

·      In an entire pro season, there are roughly 136,000 "Hut" calls on the field

·      Across the country, it is estimated that "Hut" is used more than 5 million times by QBs each year

·      Inside Pizza Hut restaurants on an average football Sunday, customers hear the word "Hut" 1.6 million times

·      In one year, more than 480 million "Huts" can be heard inside Pizza Huts nationwide