Industry News | May 27, 2008

Denny's Launches New Late Night-Only Menu

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Denny’s is adding four new menu and value items to its late-night menu, which will be served from 10 p.m. to 5 a.m. They are also working with leading musical bands to help create additional dishes for a summer launch.

The new menu kicks off a broader effort by Denny’s to open its doors to those eager to keep the night going with a sit-down meal. In addition, Denny’s will play up its history as a post-gig destination among emerging bands and update the late-night vibe in its restaurants with new uniforms and music.

“There’s a night owl side to Denny’s,” says Nelson Marchioli, CEO and president for Denny’s. “We have a 55-year heritage of being open 24/7, and we’re sharpening our focus on the late-night crowd so we further stand apart from the ‘other guys’ who shut their doors and only push food through a window late at night.”

New offerings on the All Nighter menu include Potachos, Sweet Ride Nachos, the Smokin’ Q Four Pack and the Cheesy Four Pack. Potachos are fried and seasoned kettle chips topped with crumbled sausage, bacon, bell pepper and onion mix, cheese sauce, and shredded Cheddar cheese, and the Sweet Ride Nachos are fried flour tortilla chips tossed in cinnamon sugar and topped with strawberry topping, raspberry sauce, seasonal fruit, hot fudge, caramel, white chocolate chips, and whipped cream. The Smokin’ Q Pack and Cheesy Four Pack contain four mini burgers with a variety of toppings, as well as a side of onion rings. Value menu items, starting at $3.99, include a sweet & tangy BBQ bacon burger, a crispy chicken sandwich, a chicken strip and mozzarella sticks combo, and nacho cheese fries.

To further expand its late-night menu, Denny’s has asked groups including Taking Back Sunday, Plain White T’s, Eagles of Death Metal, and The All-American Rejects to help the chain dream up new dishes for rollout later this summer.

Denny’s will also help feed emerging bands currently on tour through its new “Adopt-A-Band” program, available at Denny’s new online music hub, www.dennysallnighter.com. Bands can enter to become a Denny’s Adopted Band through the site, and then mobilize their fan base to vote them into a selection of bands that will receive free meals and promotional support from Denny’s. Inaugural adopted bands include EndeverafteR, Forever The Sickest Kids, Foxy Shazam, Saving Abel, Switches, and Take The Crown.