Industry News | January 13, 2009

Despite Recession, BK Offers Free Money

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In true Have It Your Way spirit, Burger King Corp. is rewarding guests who use their Visa cards with chances to win the ultimate customizable prize--a $1,000 Amazon.com Gift Card or $1,000 Amazon.ca Gift Certificate.

Whether it's a book or flat-screen television, winners will have the opportunity to choose their own Amazon.com or Amazon.ca items when they use their prize. Until March 4, 2009, when guests at participating Burger King restaurants in the United States and Canada use their Visa card in the restaurant, they will be automatically entered for a chance to win one of 50 $1,000 Amazon.com Gift Cards or Amazon.ca Gift Certificates.

"This sweepstakes exemplifies personalization and choice, which are key components of the Burger King brand promise," says Cindy Syracuse, senior director, cultural marketing, Burger King Corp.