Industry News | October 19, 2010

Dickey’s Barbecue Celebrates its Birthday

Dickey’s Barbecue celebrates 69 years of great barbecue this Tuesday, Oct. 19, with $1 pulled pork sandwiches at every location across the country.

“Sixty-nine years later and our business is as strong as it has ever been,” says Roland Dickey Jr., president of Dickey’s Barbecue Restaurants. In 1941, the Dickey family opened their first location in Dallas.

The original location is still open for business and Dickey’s Barbecue, now a franchisor, is still owned and operated by the Dickey Family. But the company is growing, and growing fast. Now, Dickey’s barbecue is the largest and fastest-growing barbecue chain in the country with 124 locations in 30 states.

The company is set to open 20 more locations before the end of 2010.

But one thing that has not changed is the family’s passion for the art of great barbecue. Even today, Dickey’s still slow-smokes all of its signature meats overnight in every restaurant.

“In spite of our growth, we haven’t compromised our quality and our conviction about serving the best barbecue to our customers,” says Dickey Jr., the third-generation president. “That is really what we are celebrating this month—coming this far and still staying true to the principles my grandfather founded our company on.”

DICKEY’S GIVES BACK
With all the company’s success, the Dickey family has decided to pay their good fortune forward by partnering with Children’s Cancer Research Fund. This is the first event marking the two organizations’ partnership.

A portion of net proceeds from Dickey’s anniversary sales across America will be donated to find a cure for childhood cancer through CCRF. “We are so excited to be a part of this event with Dickey’s Barbecue,” says Jim Leighton, CCRF marketing director. “This partnership will help us move forward with our research.”

During the day, representatives will be at locations taking donations and informing customers about their cause, as well as giving away Delta Airline tickets.