Industry News | August 14, 2013

Dickey’s Barbecue Gets a Makeover

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Dickey’s Barbecue Restaurants announced it is introducing new layered natural wood interior schemes and enhanced menuboards at all new restaurants. In addition, existing restaurants will be gradually making the shift to the clean lines and rustic wood update.

“For three generations, my family has held a deep-rooted passion for great barbecue, and as our brand evolves, it’s important to convey that message visually,” says Roland Dickey, Jr. president and CEO for Dickey’s Barbecue Restaurants Inc. “The craftsman style with the rough-hewn wood and metal combination really sets the vibe for an overall enhanced dining experience.”

Dickey’s new interior design features a timeless worn feel with reclaimed wood plank walls, corrugated metal detail, and bold graphic canvas prints. The enhanced menuboards are designed to improve the customer experience through high-definition food photography and menu descriptions. The boards also feature Dickey’s new whole-meat options that are now available nationwide.

“Dickey’s has a rich history and we continually strive to offer exciting new ways to keep our brand energized,” Dickey says. “From the rustic design of our restaurants, the wood fire smell from the smoker to the tunes playing in the background, it all sets the tone for the next generation of Dickey’s Barbecue Restaurants.”