Industry News | July 24, 2013
Dickey’s Ribs Theme of New Campaign
Ribs are the backbone of any barbecue restaurant and the best ribs are messy. Dickey’s Barbecue thinks that’s a great social media campaign to let customers show their saucier sides. Extra napkins may be needed, but #DickeysAllOverYourFace is a campaign to encourage customers to fully enjoy their barbecue, especially Dickey’s fall-off-the-bone ribs.
“There is nothing serious about eating barbecue,” says Joette Young, director of marketing and sales for Dickey’s Barbecue Restaurants Inc. “We want to encourage our customers to enjoy their barbecue, even if it means getting a little messy.”
#DickeysAllOverYourFace is a six week campaign that will feature a series of short videos exploring the rib ticklin’ side of Dickey’s. Videos will be posted weekly through Dickey’s blog, Facebook, and YouTube. Dickey’s encourages viewers to watch, share, and comment. The videos are to inspire Dickey’s customers to not just share a rib, but a share moment.
Dickey’s fall-off-the-bone Pork Ribs are slow smoked in each restaurant daily. The campaign will kick off on July 22 with a video series beginning Monday, July 29. Dickey’s will also launch their new whole meat options the same day. Customers are encouraged to post photos enjoying Dickey’s Ribs on Facebook. Dickey’s will choose a winner August 30. The winner will be featured as the cover photo on the Dickey’s Facebook Page and website for a day plus they will win a free rack of ribs.
“Customers really love our ribs,” Young says. “It’s always fun to watch someone eat them and try to keep their faces clean.”
Dickey’s Barbecue was founded by Travis Dickey in 1941. More than 70 years later, the family run barbecue franchise still offers a selection of signature meats, home style sides, tangy barbecue sauce, and free kids meals every Sunday.
Food & Beverage
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