Industry News | December 14, 2012
Dickey's Barbecue Brings in Record Thanksgiving Sales
Dickey's Barbecue is kickin' up its heels to celebrate record sales this holiday season. The rapidly expanding national barbecue chain broke systemwide sales records with more than $2 million in sales from November 19 to November 23.
This represent a 45 percent increase in year-over-year sales.
"We had an overwhelmingly postive response to our expanded holiday family meals," says Roland Dickey, Jr., president and CEO of Dickey's Barbecue Restaurants. "The day before Thanksgiving, we saw a 63 percent increase in sales of individual proteins and full holiday meals. We're already gearing up for round two of record-breaking sales during the Christmas holiday."
Dickey's Barbecue is officially the nation's largest barbecue franchise and holiday catering expert. Dickey's offers Smoked Turkey, Cajun Fried Turkey, Spiral Ham, and the new Barbecue Honey Ham in select markets. Dickey's sold out of holiday proteins in many locations.
Sales included 1,701 Smoked Turkeys; 1,494 Cajun Fried Turkeys; and 125,000 pounds of signature Baked Potato Casserole.
"Dickey's is not only the segment leader in fast-casual barbecue, but now we also offer great-tasting and unique catering alternatives for busy families," Dickey says. "We are so proud of the quality holiday meals we offer and are excited so many families are inviting us to be part of their holiday meals across the country."
The Complete Holiday Meal includes cornbread dressing, gravy, baked potato casserole, green beans with bacon, and 12 buttery rolls, in addition to the custom-prepared turkey or ham.
Food & Beverage