Dickey's Barbecue Pit, the largest quick-serve barbecue chain in the country, continues to grow as Sam Kwon, a Carrolton, Texas, resident, signs on to open a Dickey's Barbecue Pit in the Dallas area.

This is the first Dickey's franchise opportunity for Kwon, who moved to the U.S. from Korea in 1999.

"I chose Dickey's because there's a great concept of pit-smoked barbecue at a reasonable price and in a fast-casual environment," Kwon says. "And I love beef brisket."

Kwon is currently in training at the DBRI headquarters under the Barbecue U program, a Dickey's-style barbecue training course to jumpstart the franchisees' success.

"We are so thrilled Dickey's continues to expand in Dallas and that our community continues to receive our restaurants with open arms," says Roland Dickey, Jr., president of Dickey's Barbecue Restaurants. "As our company grows, we grow as a family and we look forward to reaching out to the Dallas community. This is another great opportunity for Sam and for the company."

Texas-based Dickey's Barbecue Pit opened in 1941 and began franchising in 1994. Dickey's Barbecue Pit is well-known for their hot pit-smoked signature meats, complimentary ice cream, and the big yellow cups.

"We have so many new franchise owners who are investing with us," Dickey says. "With this economy, we are glad people trust us for success and do not take that trust for granted. Their victory is our victory and we plan on only moving forward."

The preparation prior to opening a Dickey's franchise is extensive, ensuring that everyone is thoroughly prepared to hit the ground running. 

Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Dickey's Barbecue Pit