Industry News | February 28, 2013

Dickey's Gets Into March Mania with Monday Promo

Dickey’s Barbecue is rolling out its own version of March Mania. Every Monday in March, the nation’s largest barbecue franchise is offering its most popular sandwich, the Westerner, for only $5.

“Our mouthwatering Westerner is one of our most popular menu items because it is a great-tasting, hearty meal,” says Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants. “We are thrilled to offer the Westerner at an exceptional value for our customers to enjoy throughout March.”

Dickey’s Westerner Sandwich is piled high with a choice of two meats, like slow-smoked chopped brisket and sausage.

The meats are stacked on a buttery roll along with cheese, pickles, onions, and Dickey’s signature barbecue sauce all for only $5 on Mondays through March.

Since 1941, Dickey’s Barbecue has offered free kids’ meals every Sunday and affordable family packs that come with a choice of two meats, three medium sides, six rolls, and Dickey's famous barbecue sauce.