Industry News | June 26, 2013
Dog Haus Teams Up With Food Network Show Contestant
Dog Haus, an eatery for gourmet hot dogs, burgers, and sausages, has now partnered with Adam Gertler to serve as the exclusive restaurant featuring Gertler’s Wurst. A finalist on season four of The Next Food Network Star, Gertler’s playful sense of humor and willingness to do anything for a great meal has earned him fans across the country.
“We are thrilled to announce the new alliance between Dog Haus and the multi-talented Adam Gertler,” says Hagop Giragossian, president of franchise development. “We have worked diligently building a well-honed Dog Haus brand based on fun, food, and quality, and Adam and his signature line of Gertler’s Wurst sausages are a perfect fit, especially now as we prepare to expand nationwide.”
“A confluence of events, timing, and appreciation of all things sausages, brought us together,” says Gertler, who, in addition to creating the Original Pastrami Dog, has created four custom Gertler’s Wurst sausages for Dog Haus. “Like Gertler’s Wurst, Dog Haus is fun, daring and promotes an atypical mix of the typical that will keep people coming back for more. Partnering with Dog Haus is the next step in my quest to become the ‘Ben & Jerry’s’ of sausages.”
Some Gertler’s Wurst at Dog Haus include The Abe Froman (garlic herb kielbasa, white American cheese, fried egg, sautéed jalapenos, grilled onions), Rueben Dog (pastrami sausage, white American cheese, haus slaw, haus sauce), Herban Legand (garlic herb kielbasa, baconkraut, whole grain mustard aioli, crushed fritos), One Night In Bangkok (spicy thai red currywurst, thai slaw, peanut sauce), and Uber Kase (cheddar-stuffed smoky sausage, bing cherry mostarda, arugula, crispy onions, pickled sweet papers). Gertler’s Wurst are available at all Dog Haus locations including Pasadena and Alhambra as well as Dog Haus Biergarten in Old Pasadena.
“We hit it out of the park with Dog Haus and now, along with Gertler’s Wurst, we are ready to slide in to cities across the country, “ Vener adds. “Adam and his sausages are like our permanent Haus guest that we never want to leave!”
Food & Beverage
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