Industry News | August 28, 2003

Domino’s Introduces Philly Cheese Steak Pizza

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Domino’s Pizza announced this week that it would roll out a new Philly Cheese Steak Pizza nationwide on September 2 marking the first new Domino’s pizza since January of 2000.

As its name suggests, the new creation will be made with premium sirloin steak, onions, peppers, mushrooms, and a layer of provolone cheese. Ken Calwell, executive vice president, Build the Brand, Domino's Pizza said, "It is the perfect all-American complement to the Domino's Pizza menu."

Domino's has carved out a unique joint promotion with the National Cattlemen's Beef Association (NCBA), on behalf of the Cattlemen's Beef Board and state beef councils. The U.S. beef industry's highly recognized Beef Check-Off logo will be branded on all Domino's Pizza advertising, including print and television, in support of the product launch, beginning September 8, 2003.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.