Industry News | April 28, 2014

Domino’s Pizza Launches New iPad Ordering App

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Domino's Pizzais taking the next step in technology innovation. The brand announced the release of its ordering app for iPad, which will put pizza at the center of everything, including updated food photography and a newly created, more realistic custom pizza builder.

“We couldn’t be more thrilled about bringing our Domino’s Pizza ordering app to iPad,” says Russell Weiner, Domino’s Pizza chief marketing officer. “This new app enhances our commitment of offering convenience to our customers wherever they are—and it looks so good, customers will get hungrier just looking at it.”

Digital ordering now accounts for about 40 percent of Domino’s sales in the U.S. Domino’s new app will offer users access to the full national menu, coupon search, and location-based store locator, like in its current iPhone, Android, Windows Phone 8, and Kindle Fire ordering apps. It will also allow direct access to track an order using Domino’s Tracker, the company’s innovative and industry-exclusive digital order tracker, and Pizza Profiles, which allows customers the ability to save information and reorder their favorite order in as little as five clicks or about 30 seconds.

“The new Domino’s iPad app takes the experience of ordering pizza to a whole new level,” says Kevin Vasconi, Domino’s Pizza chief information officer. “This is the coolest technology we have launched since Domino’s Tracker, and we are excited for customers to use the beautiful custom pizza builder that lets you visualize your order in a whole new way.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.