Domino's Pizza raised more than $2.7 million for St. Jude Children's Research Hospital during the 2010 Thanks and Giving campaign. This marks the largest single charitable donation in the company's 50-year history.
"Domino's Pizza stores across the country completely rallied around this year's campaign to collect an incredible amount, which dramatically increased our contribution from the year prior," says J. Patrick Doyle, Domino's Pizza president and CEO. "I want to extend a heartfelt thanks to everyone—especially our customers, team members, and franchisees—who contributed during the campaign. Together we were able to raise much needed dollars to support the lifesaving work of St. Jude."
During the 2010 Thanks and Giving campaign (November 14, 2010, to January 2, 2011), Domino's stores nationwide participated by asking for $1 or more to be added to customers' orders to help the kids of St. Jude. The addition of two new ways to donate—through texting or mobile ordering—provided Domino's customers with more ways to give. With the combined support of customers, stores, and franchisees, as well as a company contribution, Domino's Pizza raised more than $2.7 million for St. Jude, a 35 percent increase from what was raised in 2009.
"We are so grateful for the commitment and generosity from Domino's and its customers who year after year have joined the Thanks and Giving campaign to raise funds critical for the research and treatment taking place at St. Jude," says Marlo Thomas, St. Jude Children's Research Hospital national outreach director. "Domino's helps us keep our promise that no child is ever turned away because a family can't pay."
It costs $1.6 million to operate St. Jude each day and more than 70 percent of that funding comes from the public through programs like Thanks and Giving. Since opening in 1962, St. Jude has developed protocols that have helped push survival rates for childhood cancers from less than 20 percent to more than 80 percent overall.
"In just over five years, Domino's has raised more than $9 million to support the efforts of St. Jude," Doyle says. "We continue to expand our reach to raise public awareness, and are genuinely excited to continue to have St. Jude as our national charitable partner."