Industry News | September 4, 2008

Domino's Announces New CMO

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Domino's Pizza (NYSE:DPZ) said Russell J. Weiner has joined its Leadership Council in the position of executive vice president and chief marketing officer, effective September 22. Weiner, 39, joins Domino's from Pepsi-Cola North America, where he oversaw the company's flagship Pepsi portfolio, a $14 billion retail business accounting for 50 percent of Pepsi's North American volume. In this role, he was responsible for developing the vision, brand strategy and annual operating plan for the entire cola line.

"The people, the brand and the category itself all hold such promise of even greater performance to come, and I want to be a key player in that effort," Weiner says.

President of Domino's U.S.A., Patrick Doyle, says, "Russell brings not only vast consumer marketing experience, but a special energy to our team that we're all very excited about--and I believe our franchisees will share. His expertise spans across many marketing competencies, including both traditional and new media, with a proven ability to lead strategically and deliver on a plan."

He has been frequently recognized for his accomplishments in marketing and advertising. In addition to the many advertising and promotion awards bestowed on his work, he has personally received accolades, including two recent awards: Brandweek's 2008 Top 10 Marketers of the Next Generation, and the Advertising Age 2007 Top 40 under 40.

Weiner began his marketing career as an account/senior account executive for Kobs & Draft Advertising, overseeing the NYNEX Mobile Communications, Home Box Office, and Phillip Morris Parliament Lights accounts. He then moved to Phillip Morris, as an Assistant/Associate Brand Manager for Benson & Hedges.

He earned his MBA in 2001 in Marketing and International Business from the New York University Stern School of Business, attending in the evenings while working full time. His undergraduate degree is from Cornell University, College of Arts and Sciences, where he earned a Bachelor of Arts in Government in 1990.