Industry News | March 27, 2007

Domino's Brings Back Two Menu Favorites

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Domino's Pizza is bringing back two of its biggest crowd-pleasers--Philly Cheese Steak Pizza and Brooklyn Style Pizza.

Beginning today, customers can get a medium Philly Cheese Steak Pizza or a large one-topping Brooklyn Style Pizza for just $9.99.

In 2003, Domino's brought the taste of Philly Cheese Steak to Americans with the introduction of its Philly Cheese Steak Pizza. As a measure of taste authenticity, Domino's Philly Cheese Steak Pizza received the stamp of approval from Frank Olivieri Jr., owner and great nephew of the founder of the famous Pat's King of Steaks in Philadelphia. Additionally, Philly Cheese Steak Pizza proved so popular with customers that many Domino's stores kept it on their menu well after the introduction. Now, all Domino's stores are giving customers the opportunity to enjoy this great pizza for a great price.

Just last year, another big city taste took center stage when Domino's introduced Brooklyn Style Pizza -- a classic-style pizza crafted with Domino's hand-tossed dough stretched thin and cut into six big, foldable slices. Brooklyn Style Pizza includes a blend of mozzarella and provolone cheeses and a choice of extra large Brooklyn-style sausage or pepperoni toppings.

"Brooklyn Style Pizza and Philly Cheese Steak Pizza are two local favorites that really inspire debate," says Ken Calwell, Domino's chief marketing officer. "Customers crave our Philly Cheese Steak Pizza for its delicious combination of steak and cheese. Our Brooklyn Style Pizza is loved for its hand-stretched thin crust and big, foldable slices."