Industry News | March 27, 2007
Domino's Brings Back Two Menu Favorites
Beginning today, customers can get a medium Philly Cheese Steak Pizza or a large one-topping Brooklyn Style Pizza for just $9.99.
In 2003, Domino's brought the taste of Philly Cheese Steak to Americans with the introduction of its Philly Cheese Steak Pizza. As a measure of taste authenticity, Domino's Philly Cheese Steak Pizza received the stamp of approval from Frank Olivieri Jr., owner and great nephew of the founder of the famous Pat's King of Steaks in Philadelphia. Additionally, Philly Cheese Steak Pizza proved so popular with customers that many Domino's stores kept it on their menu well after the introduction. Now, all Domino's stores are giving customers the opportunity to enjoy this great pizza for a great price.
Just last year, another big city taste took center stage when Domino's introduced Brooklyn Style Pizza -- a classic-style pizza crafted with Domino's hand-tossed dough stretched thin and cut into six big, foldable slices. Brooklyn Style Pizza includes a blend of mozzarella and provolone cheeses and a choice of extra large Brooklyn-style sausage or pepperoni toppings.
"Brooklyn Style Pizza and Philly Cheese Steak Pizza are two local favorites that really inspire debate," says Ken Calwell, Domino's chief marketing officer. "Customers crave our Philly Cheese Steak Pizza for its delicious combination of steak and cheese. Our Brooklyn Style Pizza is loved for its hand-stretched thin crust and big, foldable slices."
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems