Industry News | July 11, 2012

Domino's Brings Ordering App to Amazon's Kindle Fire

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Domino's is bringing its mobile ordering technology to Amazon's Kindle Fire with the release of the Domino's Pizza app into the Amazon Appstore for Android this week. This marks Domino's first appearance in the Amazon Appstore for Android and the company's first Android tablet app.

The app joins an already strong mobile ordering lineup that features apps for both the Apple iPhone and Android phones, along with a full-featured mobile ordering site at mobile.dominos.com.

The Domino's Pizza app for Kindle Fire and other Android devices extends many of the convenient features of Domino's online ordering platform, including coupon search, the full national menu, a store locator, and the ability to follow an order with Domino's Tracker.

The app can be downloaded directly from Kindle Fire and Android phones and tablets via the Amazon Appstore for Android. Domino's built the app to dynamically resize based on the screen size of the device on which it's used.

"Technology has become vital at Domino's Pizza, and we're thrilled to bring our ordering experience to Kindle Fire," says Russell Weiner, Domino's Pizza chief marketing officer. "We're always looking for new ways to bring Domino's ordering capabilities to people wherever they are, and the new app for Kindle Fire makes it easy for people to take just a few minutes away from reading a book or watching a movie to order a hot, delicious Domino's pizza."

Domino's iPhone and Android apps have already been downloaded more than 3 million times collectively in the U.S., helping drive mobile ordering to 8 percent of Domino's overall sales.

Further showing its commitment to the mobile sector, Domino's will also be releasing an update to its popular Pizza Hero iPad app in the coming weeks. The app, which allows people to assume the role of a Domino's Pizza chef by stretching, saucing, and topping a pizza, will expand to 22 international markets when the update is released. Pizza Hero has been downloaded more than 500,000 times, and more than 12 million virtual pizzas have been cooked as part of the game.