Industry News | February 1, 2011
Domino's Expects to Deliver 9 Million Pizza Slices on Sunday
Domino's Pizza is counting down to kickoff this weekend and training hard to handle a rush in orders. This Sunday’s game marks the busiest day of the year for Domino’s, as football fans gather to enjoy the competition with pizza, pasta, and wings—a sure win in households nationwide.
As the Green Bay and Pittsburgh football teams get ready for their biggest Sunday of the season, the Domino's team anticipates delivering more than 9 million pizza slices nationwide on game day.
“Every night in the Domino’s stores is a dress rehearsal for big days like Sunday,” says Chris Brandon, Domino's Pizza spokesperson. “Our team is ready to tackle the anticipated rush with smart hustle and precision. We're poised and ready to deliver a great game day meal to millions of football fans nationwide.”
To see what customers predict for Sunday’s matchup, Domino’s has been conducting a Facebook poll asking which team users thought would bring home a win on February 6. As of Monday afternoon, more than 15,000 customers responded and 52 percent said they thought Green Bay would come out victorious.
Over the years, Domino’s has observed how certain game day scenarios seem to affect sales. For instance, sales tend to increase when the game is close and viewers are glued to their TVs. Also, while both the Green Bay and Pittsburgh-area Domino’s stores will see high sales at the beginning of the game, the city of the winning team will likely see higher sales at the end of the night.
Pepperoni pizzas are America’s favorite every day, and the same should hold true for this Sunday. Domino’s anticipates almost 60 percent of pizza orders will be for pepperoni pizzas, with sausage being the second most popular topping. Meanwhile, Domino’s delivery drivers will cover up to 4 million miles this Sunday in the U.S. alone.
Food & Beverage
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