Industry News | November 17, 2000

Domino's Float Features DJ in Thanksgiving Parade

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MTV's own DJ Skribble will be scratching and spinning tunes on the Domino's Pizza float at this year's America's Thanksgiving Parade®. The country's third-largest parade and the largest free public event in Michigan, the parade takes place on November 23, 2000—Thanksgiving morning. In its 74th year, the parade will draw more than one million spectators. The Domino's Pizza float represents a cornucopia of pizza toppings and its advertising icon "Bad Andy.''

While turkey is synonymous with Thanksgiving Day, Americans have made Thanksgiving Eve synonymous with pizza. Domino's Pizza expects to deliver more than one million pizzas to families gathered for the holiday this Wednesday representing a 50 percent increase over an average Wednesday.

Thanksgiving Eve ranks among the top five days for pizza deliveries annually. Other top holidays for Domino's are Super Bowl Sunday, New Year's Day, New Year's Eve, Halloween, major television events and the occasional unexpected weekend night of inclement weather.

Established in 1984, The Parade Company is the Detroit-based not-for-profit organization responsible for production of America's Thanksgiving Parade and The International Freedom Festival. The Parade Company also choreographed the U-M Championship Parade and two Detroit Red Wings Stanley Cup Victory parades. Such productions have earned the non-profit organization its reputation as the international authority on celebration and victory parade