Industry News | October 22, 2012

Domino's Handmade Pan Pizza Heats Up with Sampling Event

Domino's Pizza is giving consumers another great reason to try its new Handmade Pan Pizza, launching the biggest sampling program in the company's history and giving away half a million pizza slices nationwide.

On Tuesday, October 23, from noon to 2:00 p.m. local time, participating Domino's stores across the country will each give away 100 free slices of Handmade Pan Pizza. Domino's recently introduced its Handmade Pan Pizza with a crispy golden crust, a buttery taste – and most importantly – fresh, never-frozen dough.
 
"Domino's spent three years perfecting this product and raising the bar for pan pizza, so we felt there was no better time for us to launch our biggest sampling event ever," says Chris Brandon, Domino's Pizza spokesperson. "Our goal is to give as many people as possible the opportunity to experience the fantastic taste of our new Handmade Pan Pizza made with fresh, never-frozen dough. We hope everyone experiences love at first bite."
 
The national sampling event kicks off a big week to close out National Pizza Month, ending with one of the biggest days of the year for Domino's Pizza: Halloween. As dinnertime arrives for trick-or-treaters on October 31, Domino's expects to sell nearly 1 million pizzas – a 40 percent increase over a typical Wednesday night.
 
"Ordering dinner from Domino's Pizza gives families one less thing to worry about on Halloween," Brandon says. "As our team members across the country have been perfecting their pizza-making skills for our Handmade Pan Pizza sampling event, they've also circled this date on their calendars well in advance. We stock up, staff up, and make sure we're ready to deliver on Halloween."
 
Traditionally, Halloween ranks as one of the busiest days for Domino's Pizza in the United States. Other top days for Domino's are Thanksgiving Eve, New Year's Eve, and New Year's Day.