Industry News | January 30, 2012
Domino's Hustles to Prepare for Biggest Day of the Year
Domino's Pizza is counting down to kickoff this weekend and training hard to handle a rush in orders.
While referees make calls on the football field, households across America will call on Domino's to deliver on the company's biggest day of the year.
As the New York and New England football teams get ready for their biggest Sunday of the season, Domino's anticipates delivering more than 11 million pizza slices nationwide on game day – nearly an 80 percent increase from a typical Sunday.
"Every night in a Domino's store is a dress rehearsal for big days like Sunday," says Chris Brandon, Domino's Pizza representative.
"As friends and family gather around the TV to cheer on their favorite teams, it's a perfect occasion for Domino's to deliver pizza, pasta, sandwiches, and wings. Our team is ready to tackle the anticipated rush with smart hustle and precision. We're poised and ready to deliver a great game day meal to millions of football fans nationwide."
Domino's Pizza Game Day Stats
Over the years, Domino's has observed how certain game day scenarios seem to affect sales.
For instance, sales tend to increase when the game is close and viewers are glued to their TVs. Also, while both the New York and New England Domino's stores will see high sales at the beginning of the game, the city of the winning team will likely see higher sales at the end of the night.
Other Interesting Facts:
- During last year's game, Domino's delivered enough pizzas to stretch across more than 5,000 football fields.
- Pepperoni pizzas are America's favorite every day, and the same should hold true for this Sunday. Domino's anticipates almost 60 percent of pizza orders will be for pepperoni pizzas, with sausage being the second most popular topping.
- Domino's delivery drivers will cover up to four million miles this Sunday in the U.S. alone.
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. In May 2011, Pizza Today named Domino's its "Chain of the Year" for the second straight year, making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years. In 2011, Domino's was ranked No. 1 in Forbes Magazine's "Top 20 Franchises for the Money" list.
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