Industry News | October 23, 2007

Domino's Introduces Crispy Melt Pizza

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Crispy and melty come together as Domino's Pizza (NYSE: DPZ) introduces its new Crispy Melt Pizza--two distinct sensations united in one pizza.

The Crispy Melt Pizza includes melted provolone and cheddar cheeses, pizza sauce, and your favorite toppings sandwiched between twin crispy crusts. Beginning Monday, customers can purchase a medium, one-topping Crispy Melt Pizza for just $9.99.

"The melted cheeses, toppings and twin crispy crusts of our new Crispy Melt Pizza really create diverse and delicious tastes in one great pizza," says Ken Calwell, Domino's Pizza chief marketing officer. "Our stores are really excited about the unique combination of this new pizza and we're sure our customers will be, too."

In addition to traditional ordering, customers can also order online at participating stores at http://www.dominos.com or from a web-enabled cell phone by visiting mobile.dominos.com.