Industry News | September 24, 2012

Domino's Introduces Handmade Pan Pizza

Domino’s Pizza debuts its brand new Handmade Pan Pizza, taking aim at offering customers what they have asked for: a crispy golden crust with a buttery taste – and handmade from fresh, never-frozen dough.

“There is a standard out there for pan pizza that we realized could be better,” says Patrick Doyle, Domino’s Pizza president and chief executive officer. “The reason most people buy a pan pizza is for the crust, and that key component should be fresh, never frozen. But what we think ultimately doesn't matter; I'd encourage customers to taste for themselves."

Domino’s is making a grand entrance into pan pizza – a category that makes up one in every five pizzas sold in the U.S. today. In addition to launching the product in all of its nearly 5,000 stores in the U.S., Domino’s will begin a national television campaign on October 1 to promote its Handmade Pan Pizza. The campaign will offer medium two-topping Handmade Pan Pizzas for $7.99 each, giving fans and consumers a value-inspired way to try it and see how it stacks up versus the pan pizza competition.

“We are proud of the way we have continued to expand and reinvent our menu, and it is safe to say Domino’s has not been this excited about a new product since the change to our hand-tossed pizza,” says Doyle. “Similar to that, the creation of our Handmade Pan Pizza has been driven by customers telling us how we can continue to improve and become the best.”

The golden crispy crust with a buttery taste is only the beginning of Domino’s Handmade Pan Pizza – as it also features two layers of cheese and toppings to the edge.

“The proof is in the tasting with this one, and we can’t wait for our fans and customers to give our new Handmade Pan Pizza a try,” says Doyle.