Industry News | October 19, 2009

Domino's Inviting Customers to Fill Their Trunks With Pizza

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Domino's Pizza is gearing up for its national customer appreciation week. During the week of October 19, Domino's will be thanking its customers with a week-long carryout deal, offering large one-topping pizzas with extra cheese for only $5.99. Customers are allowed to carry out as many pizzas as they want.

Nearly 5,000 Domino's Pizza stores across the nation will be distributing "trunk carryout capacity" flyers telling customers how many pizzas they can expect to bring home in the trunk of their vehicle. Flyers will be distributed onto windshields informing drivers how many pizzas their trunk can hold.

With the daily limit being 256 pizzas, Domino's created one flyer with that magic number on it. The flyer will be randomly placed on a car windshield near one of the participating U.S. Domino's Pizza locations. The person who finds this flyer on their car windshield will receive free Domino's pizza for a year.

"Even if a customer doesn't order the maximum number of pizzas, their trunk carryout capacity number will remind them that when they order Domino's this week they should order more pizzas than usual," says Domino's Pizza spokeswoman Jenny Fouracre. "After all, their trunk can handle it."

Domino's is also celebrating the $5.99 carryout deal on Twitter. For every 599 new followers, Domino's will give away gift cards. Starting with five $20 gift cards, Domino's will randomly select winners from all of its Twitter followers. The gift card amount increases with every 599 new followers, culminating in a $100 gift card.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.