Industry News | March 19, 2013

Domino's Kicks Off March Madness with 50% Off Promo

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Domino's Pizza, the Official Pizza of NCAA March Madness, is giving fans a special deal as they follow their favorite teams through the first week of the 2013 NCAA Division I Men’s Basketball Championship, which tips off Tuesday.

Through Sunday, Domino’s will offer 50 percent off on all pizzas ordered online at menu price to those who use the code “50off” at checkout.

The special deal is only available through Domino’s digital ordering channels, which include online ordering (available at www.dominos.com), mobile ordering (available at mobile.dominos.com), and the iPhone, Android, and Kindle Fireapps.

The promotion continues all week at participating stores, through Sunday, March 24.

“We’re excited, along with our customers, to see the matchups, upsets, and advancements of NCAA March Madness, and we’re looking forward to letting everyone enjoy any combination of their favorite pizza at half off,” says Chris Brandon, Domino’s Pizza spokesperson. “And with the convenience of our digital ordering channels, no one will have to miss a second of the games when they order online.”

The Big Dance is a busy time for Domino’s, especially near the end, as the first day of the NCAA Men’s Final Four is regularly one of the company’s top 10 Saturdays in terms of sales.

Domino’s sold more than 1.7 million pizzas during the NCAA Men’s Final Four and NCAA Division I Men’s Basketball Championship game days combined last year—enough to hand 23 pizzas to each person walking into the arena to attend the Final Four in Atlanta this year.

“While players across the U.S. vie for a seat at the table in the NCAA Men’s Final Four, our team members are preparing for some pretty big pizza delivery days,” Brandon adds. “In nearly 5,000 Domino’s stores across the U.S., we’ve put our game faces on and are ready for every basketball watching party.”